Recently we had the opportunity here at Digiman Studio to photograph for the Legends Outlet Mall in Reno Nevada for their spring shopping campaign, which included 5 billboards to be added along the Reno Hwy 80 cooridor. We worked with Marketing Director Samantha Ravo at Legends Outlet, who contacted models for us through the ‘Strike a Pose’ model search. These models were the winners of this event that was held in May at the Legends Outlet and they have been recruited for several other add campaigns for Legends as well. Samantha not only located the models for us, but she also doubled as the fashion coordinator and stylist and she did a fabulous job. It is always great to work with people like her.

There is a lot of work that goes into creating a project of this magnitude but the results turned out great and we are excited to see this project in its completed form. We were outside for three of the four locations, with 2 photography assistants, eight different models, Samantha as the director and Frank Haxton as the photographer. To say that it was a busy day would be an understatement!

With each location we used strobe lights and tethered the camera to out laptop in order to do a rough crop right there to show the client before moving on to the next location. This particular shot we used one large soft box in the two front models and a smaller soft box for the girls looking the window on the right.

For this set up we had lights all over the place! The large soft box was again on the two front models, and a medium soft box was used on the two models that were walking towards the stairs. We had to bring out a second strobe pack and light for the two models in the back. We tired to do without it at first, but it made such a difference when we added that extra light back there. Little things can make a big difference.

This location was a little tricky because at this point the sun was starting to go down on the west side, (left of the camera), and it was also popping in and out of the clouds. We had the large soft box in the front, with the power amped up enough to cover the two models on the left and the right, and our second soft box was set up on the left to light the two models shopping in the back.

The last location was indoors and we used mostly ambient light, and a handheld flash to fill the subjects. The area was a lot tighter then it looks but both of these shots also turned out great. In all four locations while considering the backgrounds and placement of the subjects, we had to leave room in the photographs for the advertising logos that would later be added for the campaign. Whenever we are doing work that will later be adjusted for final advertising production, we always work closely with the marketing director to coordinate our vision with theirs.

This was a great group of models to work with and everything flowed smoothly with all the help of the assistants, and of course Samantha as the main director. These are the days that we really love what we do. Thanks to everyone at Legends Outlet and Strike a Pose model search for your help and hard work, the results are outstanding!